HeForShe ARTSWEEK 2019

«We emphasize the importance of this project because we understand that in partnership with artists and art institutions we can evolve norms and perceptions that shape our cultural view of gender»

Maksim Zoloyedov — сreative director business / media bureau ekonomika+

 

HeForShe Arts Week is a project launched by UN Women. It unites art institutions to raise gender equality issue. 

HeForShe movement is a world trend today. Ukraine joined it in 2018. As a team we support and promote SDG 5 (gender equality) and we couldn’t ignore this project because we understand that in partnership with artists and art institutions we can evolve norms and perceptions that shape our cultural view of gender.

This year our goal was to create Arts Week’s identity and organize the ceremony of first Ukrainian award Women In Arts. And the main idea of the project was aimed to pay attention of our society to talented women in arts (artists, directors, writers, curators, actresses).

We created the identity which was made within the framework of the visual style for Arts Week. On the other hand the identity used principles and tendency which are relevant nowadays in worldwide visual culture: simplicity and display typography.

A huge part of communications was offline (posters, programs, invitations, information plates). Also, we transformed HeForShe logo to design of the stage and that help us to emphasize general atmosphere of the event.

I believe it is a great success because we created identity which was accepted by the target audience (people who understand art), at the same time we preserved brand recognition of the organizer.

creative team:
Maksim Zoloyedov
Olga Tereshchenko
Oleksandr Skorichenko
The award by the Ukrainian sculpturer Maria Kulikovskaya
HeForSheARTSWEEK

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