Editorial design

«Magazine design serve as a field for experimentation for modern graphics, as many graphic designers publicize themselves using self-produced, personal publication and magazines as a means of competing for design work in the areas of culture, advertising and lifestyle»

The digital distribution of information over the internet has led to changes in printed material. Magazines now serve as portfolios for the creative output of their editors and publishers. Magazine producers now function more like advertising agencies, and the financial viability of magazines is more dependent on advertorials than on actual sales figures. Advertorials are content paid for by clients products in a subliminal manner. This type of cooperation with clients gives fashion, lifestyle and cutting-edge magazines an opportunity to try out new, innovative graphic ideas and establish a strong identity using visual and content-based distinguishing features. The information and service sections of magazines which used to be very detailed — have shrunk and are now only to be found on the magazines web-sites. Nowadays, editorial design has other tasks to fulfill. Content is presented using more space, and articles often run over many pages and engage in visual storytelling. Interrelationships within the magazine literally unfold to the readers over the course of a number of page.

Graphic trends are developed. This includes an exaggerated summary of the entire contents on the covers of the publications. Similar visual trends are being developed for books and magazines, and these will eventually be adopted by mainstream media and publishers as well. All design disciplines (typography, illustration, photography) will typically be employed in the editorial design of magazines. Magazine design serve as a field for experimentation for modern graphics, as many graphic designers publicize themselves using self-produced, personal publication and magazines as a means of competing for design work in the areas of culture, advertising and lifestyle.

Material from the book “Regular graphic design today”
Published by Gestalten, Berlin 2009

Leave a Reply

Your email address will not be published.